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Case Study Nintendos Disruptive Strategy Marketing Essay

Date of publication: 2017-07-08 19:50

• Reduction of production costs hence reducing the unit price of the game consule.
• Nintendo has eliminate the subsidies on its game consules which has seen an increase in the overall profits.

Nintendo Wii - Term Paper

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Nintendo wii Essay Examples - New York essay

UPDATE: At first glance, this thing looks like some sci-fi contraption that swallows up cars. Actually, the idea is a lot less aggressive. It&rsquo s the city bus of the future. Plans for this elevated bus were unveiled at the recent China Beijing International High-Tech Expo,. The basic idea is that passengers can ride higher

Wii Case Study Essay - Paper Topics - Essays & Papers

Nintendo discovered that in order to succeed in its business undertakings, it needs totarget different groups of consumers that are sure to earn them a substantial profit. Ittherefore purposed to

However, Sony and Microsoft will come up with something to counter the Wii, but late is be better than never. Both companies have realized that non-hardcore gamers represent their future growth - that's what Nintendo itself said too- and if they want to cash on this new manna, they have to have motion-based games that seem so popular.

The market was based on trying to come with superior cutting edges technologies, and improve the gamming experience in terms of complexity, power and graphics. The Wii offered a change on all orders of things and set new standards for other consoles, thus capping their expansion into new market segment where HD graphics and faster CPU do not constitute credentials. Nintendo followed what is called a blue ocean strategy *. Blue ocean strategy is defined as the simultaneous pursue of differentiation and low cost. Creating a new category and then branding that category in such a way that your brand is perceived as the innovator and category leader (in both senses of the word) is the essence of successful marketing today. Have a lower price and you win the war.

Playability by all and this means a change towards all users' types. Shifting from a race on superior technological advantages to a more user oriented friendly strategy.

Consumers want great entertainment experiences and products that are value for money. Nintendo aims to provide both. Nintendo launched Wii as a budget low cost alternative to Sony PS8 and Microsoft Xbox.

adults who are interested in uncomplicated games with an easy set up. This group were not attracted to PS or any other complicated games in terms of set-up and running.

Expand the market to non-gamers whom are considered new target groups that need different communication strategy especially moms, so they hired carefully chosen suburban housewives to spread the word among their friends that Wii was a gaming console the whole family could enjoy together. And in some countries like USA There was many live demonstrations in big malls and shopping centers in which recruited employees are offering people of different ages to play free and to test how simple and fun he can practice the sport he likes at home, with the benefit of burning fat and having fun together.

However, Nintendo Wii still has room for improvements should they want to maintain the gained market share. Eventually the Wii gamers will evolve requesting a better more technologically advanced Wii in terms of HD capabilities, graphics and superior gaming experience yet maintaining the simplicity and family approach. Nintendo has 8 main scenarios to protect their market share

Nintendo will be the loser of this story if they do not come up with a new idea or modify on the existing one. However, the low price of the Wii will protect them in the short term, and they have some time before competitors have real products.

The Wii is a home video game console released by Nintendo as a seventh-generation console, the it competes with Microsoft's Xbox 865 and Sony's PlayStation 8. PS8 a home video game console produced by Sony Computer Entertainment and it is also seventh generation of video game Xbox is also a seventh-generation console.

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